As a creator economy protocol, DEIP has a vision of changing the creative economy forever. Connecting creators to fans in whole new ways, and transforming their ability to earn income from creative endeavors.
DEIP creator economy protocol is a blockchain-based Web3 protocol for intangible assets and derivatives. Intangible assets, such as digital art, videos, music, and other creative works. We have recently established a partnership with NEAR, a Web3 enabled platform for creators and entrepreneurs.
In other articles, we’ve outlined how this benefits users of the DEIP ecosystem; in this article, we will take a closer look at how the partnerships are equally beneficial for the NEAR ecosystem. In both cases, the aim is to empower creators, across every artistic genre and niche.
Until the emergence of blockchain technology, artists and creators had to engage with fans through gatekeepers. The result is only a tiny percentage of artists make huge amounts of money, with middlemen taking enormous profits in the process. The majority of artists only make enough to pursue their art as a hobby alongside a day job.
Why Web3 is the future of the creator economy protocol
Web2 (or Web 2.0) platforms changed that model, but not completely. In many ways, web platforms themselves became another middleman, forcing artists to work harder to reach a large enough audience to earn anything meaningful from their work.
Now, with the emergence of Web3 blockchain-based platforms and protocols, such as DEIP, the way artists can interact and earn money is changing. Artists can engage directly with fans, selling their work as NFTs or F-NFTs, or using other DeFi-based financial models.
Platforms such as NEAR and DEIP are playing an important role in shifting the paradigm between artists and fans.
How NEAR is playing a role in the creator economy transformation
NEAR is a sharded, proof-of-stake (POS), layer-one blockchain designed for founders, developers, and members of the blockchain community. It’s meeting the needs of creators in three different ways:
NFTs (Non-fungible Tokens) are basically digital containers that can hold IP but which liberated it to be owned and traded so creators have a world of new ways to produce, distribute, remix and monetize content.
DAOs (Decentralized Autonomous Organizations) are basically like shared bank accounts for communities that are entirely digital so it’s really easy for communities to act almost like official co-ops or companies and build sustainable models for themselves.
DeFi (Decentralized Finance) is an entire toolkit that allows creators, communities, NFTs, DAOs, fungible tokens, . . . allowing entirely new ways of earning income for creators or benefitting from the upside of membership for community members.
Creatives and artists are already building and launching apps (decentralized apps, known as dApps) on NEAR. At the same time, Creatives and artists are selling their work using NFTs or joining platforms established on NEAR to sell their work through NFTs and other DeFi products.
However, DEIP – as a platform and protocol – offers solutions that NEAR doesn’t; in the same way that NEAR offers solutions that DEIP doesn’t. Making it an ideal partnership. Both platforms have the same aims, to empower creators and transform the creative economy.
How DEIP creator economy protocol will boost the NEAR ecosystem
DEIP is launching as an appchain on the Octopus Network, allowing it to be deeply integrated with the entire NEAR ecosystem. At present, this integration between DEIP and NEAR is being audited by the Octopus Network to give our users/customers access to every advantage of both platforms.
Once approved, this partnership will bring all of the benefits of DEIP to the Octopus Network, and of course, the entire NEAR ecosystem.
NEAR is designed to enable the discovery, evaluation, licensing, and exchange of intangible assets. It’s been designed specifically for intangible asset tokenization (in the form of F-NFT), governance (using the DAO model), and liquidity (DeFi instruments and derivatives).
“Artists can either create blockchain-based portals or dApps on NEAR or DEIP, and then benefit from the network effect on both platforms. DEIP is going to be a boost to the NEAR ecosystem, bringing new tools and solutions, such as a Web3 startup growth toolkit,, and other powerful functionality”, DEIP Co-founder & CEO, Alex Shkor.
