You’ve come up with the perfect idea for your Web3 startup. Now how do you talk to users in Web3 (specifics, channels, tone of voice)? A startup owner or marketer in this innovative sector needs to know how best to convey their company’s message through different channels.
This article will show you how to build effective Web3 startup communication channels that will connect your brand with all your customers, from investors to developers.
What is Web3, and how does it work?
Web3 is a technology that allows users to interact with the blockchain. This includes using applications that are built on top of the blockchain. Because Web3 startups are still in their early stages, it can be difficult for people to understand how they work. That’s why it’s essential to explain how Web3 works and how creator economy companies and individual users can use it.
One of the benefits of using Web3 is that it allows people to manage their digital assets. This includes things like cryptocurrencies, data, and even intellectual property. All of these assets can be stored and worked on the Web3.
Many companies are starting to look into using blockchain technology in their operations. This includes how they manage their supply chains, run various applications, and conduct business with each other.
Why should you care about how you talk to users in Web3?
There are a few reasons businesses need to speak to their users on Web3. First and foremost, it allows companies to understand how people use their products and services. You can then apply this information to improve the user experience and overall quality of the product.
Second, talking to users in Web3 helps businesses better understand how they can use blockchain technology in their operations. As we mentioned, blockchain is changing how we do business. Companies of all sizes and the whole content creator economy can use applied blockchain in many different ways. Thus, by talking to users in Web3, companies can better understand how to use blockchain to their advantage and capture creator economy growth.
Web3 demands more communication than Web2
- Because of how different Web3 is from traditional websites, companies need to communicate more concisely and straightforwardly
- If you want people to understand how Web3 works and why they should use it, you have to be able to break down your message into something simple and easy to understand
- Web3 terms can be difficult for those who aren’t familiar with the technology but by paying attention and learning how Web3 works, you can find how best to present its benefits to your customers
- There’s still a lack of knowledge about this new technology, so it comes down to creative businesses taking the time to understand how Web3 works and how they can use it as part of their business strategy
Communication tips for people not familiar with Web3
When talking to your customers on Web3, it’s essential to keep a few things in mind. First, you need to break down your message into something simple and easy to understand. This means avoiding technical jargon and making sure that your explanation is clear and concise.
Second, you need to be patient. Not everyone will be familiar with how Web3 works, and it may take some time for them to understand its benefits. So be prepared to answer questions and explain how Web3 works in detail.
Finally, it’s essential to stay up-to-date on the latest news and developments in Web3. As we mentioned earlier, Web3 is still in the early stages of development, and things may change. Therefore, you need to incorporate those changes into how you communicate with users in Web3 as they happen.
How Web3 startups market their products and services
One of the biggest communication channels for Web3 startups is social media; specifically Twitter and Facebook. In addition, the majority of startups connect with their users on Slack, Telegram, and Discord.
For example, here is a list of popular Web3 companies with their core communication channels:
- Decentraland — Discord
- District0x — Discord
- Enjin Coin — Discord, and Twitter
- Etherparty — Discord, and Twitter
- Etheroll — Discord
- FunFair Technologies — Discord and Twitter
- Gnosis — Medium, Discord, and Twitter
- Golem Project — Discord and Twitter
However, these aren’t the only communication channels you can use to talk to users in Web3.
Web3 startups have a few different options when selling their projects. They can use traditional marketing methods like advertising, PR, or social media. Or they can apply new techniques specific to Web3, like crypto marketing or dApps.
Let’s overview each of these approaches.
Traditional marketing methods
Advertising, PR, and social media are standard methods that Web3 startups can use to market their products and services. You can advertise your startup through online channels like Google AdWords or Facebook Ads. By using PR services, you’ll get coverage in the media; social media is a great way to connect with customers directly.
Crypto marketing is a new marketing direction that’s specific to Web3. From writing White and Lite Papers to the crowd sale website development and airdrop campaigns, professional crypto marketing services help you encourage creator economy investors to buy tokens and support your company.
Finally, Web3 startups can also use dApps (decentralized apps) as a marketing method. An example of how dApps can market a product or service is the Peepeth app which uses blockchain technology to connect with social media users.
If you’re looking for a community to join that’s focused on developing Decentralized Applications (dApps), then DEIP might be the right place for you.
DEIP is a community of developers, entrepreneurs, and investors working together to build the future of decentralized applications. We have a Discord server where you can join the conversation and learn more about getting involved.
Discord is a chat app that’s growing in popularity among blockchain enthusiasts. It’s a great place to find like-minded people interested in building decentralized applications. If you’re not already a member, join DEIP on Discord and participate in the conversation!
Communication is the key
If your business is starting, you might not feel that you control how people perceive your products or services. But suppose you’re willing to put in the time and effort and learn how best to communicate with users through different channels. In that case, you can increase your chances of marketing your business online successfully, especially if those channels include social media and Web3.
If you’re looking for a Web3 startup platform that helps businesses interact with the blockchain in a simple way, look no further than DEIP. Our development platform makes it easy to create a custom blockchain application, and their wallet and payment system make it easy to store and use cryptocurrencies.
Our consulting, training, and support services are built on decades worth of experience, making DEIP an excellent choice for businesses that want to start using applied blockchain and create profitable blockchain business ideas for the rise of the creator economy. Get in touch today!